Czech Marketing Company Announces Official Results of 19th Annual Marketing Contest 2023

In the early evening of May 16, 2024, the final of the Marketer of the Year competition took place in the pleasant classical environment of the Theatre Hall Club Lávka with the historical framework of the Charles Bridge and an impressive view of Hradčany. The evening was accompanied by an experienced and witty presenter Karel Voříšek. Honorary President of ČMS doc. Jitka Vysekalová welcomed all the guests for the 19th time and emphasized the traditional values on which the competition is based. President of ing. Tomáš David added up-to-date information about the events in ČMS and the chairman of the jury doc. Miroslav Karlíček appreciated the level of projects submitted, corresponding to the high demands of this prestigious competition. Also included was the competition of students of the YEAR JUNIOR MARKETER, whose work was positively evaluated by a jury led by prof. Lucia Spalova. For the winners were prepared statuettes of crystal dolphins made of Czech glass headed by the Big Blue Dolphin in an impressive new design from the works of art glassmaker Vladimir Zubričan. In addition to diplomas, many gifts in kind from sponsors and partners of the competition awaited the awardees and nominees. In addition to the main prizes, the evaluation committee also awarded special awards for extraordinary activities and successful innovative marketing projects.

Results

The Grand Blue Dolphin has won the Grand Prize

Blahoslav Dobeš, Director of Sales and Marketing, Moravian Central Office Brno for the successful re-branding of the brand with a long tradition and the creation of a new brand MUNABO

This year, too, the jury decided to award the extraordinary projects the Pink Dolphin, the Green Dolphin and the Golden Dolphin

Golden Dolphin Kristýna Černá and Denisa Kolářová, SuperZoo — Plaček Pet Products for the complete use of the film partnership to increase brand awareness, improve positioning and sales growth The Green Dolphin Mgr. Jan Šumbera, Černá louka Ostrava Christmas for the excellent organization of an important regional themed event Pink Dolphin Ing. Radka Vlažná, Czech Railways for a successful strategy and long-term concept focused on improving brand perception

RAINBOW DOLPHINS (alphabetically)

Ing. Miroslava Bušková, United Bakeries for the successful introduction of the Baker Street sourdough line to the Jan Daneš market, Startup Media Quizit for the implementation of the Quizit project as a new interactive marketing tool

Ing. Jindřich Hovorka, Bauhaus for a creative long-term campaign based on the use of well-known personality with humor and exaggeration Lubica Mieres, Kofola for the successful implementation of the campaign “Loving Friday”, aimed at refreshing the iconic brand Kofola Mgr. David Sladovník and Václav Koukolíček, CocaCola for the implementation of the educational campaign “Forever Together”, focused on the recycling of PET bottles and lids Zbyněk Vičar, Wine Fund for the high-quality implementation of the activation multichannel campaign of the brand “Wines from Moravia, wines from Bohemia” Vít Vojtěch, Penny Market for the campaign “Spartakiade”, communicating an attractive theme awards MALÍ DOLFÍNI (alphabetically) Marko Blaževič, Popeyes-Rex Concept for the innovative strategy for the launch of the first Popeyes restaurant in the Czech Republic Miloš Červinka, Papilo 24print for the introduction of a new brand in the field of individualized large-format printing paintings by Mgr. Tomáš Gregořica, Bagel Shop Tlustý for the systematic transformation of the brand through an appropriate communication strategy Jiří Herian, Seznam.cz for the implementation of a brand campaign aimed at increasing the traffic of the Seznam.cz Ing homepage. Jan Kodada Gebrüder Weiss for the innovative use of artificial intelligence by the online campaign Ing. Vladimír Kožíšek, MEDIAN for the print GRP project with the aim of correcting the position of the press in competition with other media types Ing. Rebeca Vacková, HERO Czech Sunar for the implementation of a long-term project to restore the market share of Sunar SPECIAL PRICES Ing. Kateřina Petko, Czechoslovak Group for the design of a new visual identity — the award will be received by Lukáš Novotný, Marketing Manager of Czechoslovak Group Ing. Martin Hejl, THIMM packaging for the successful implementation of the project “funny playful marketing or anything from corrugated cardboard “Honorable mention for successful nomination (in alphabetical order)

Radovan Auer, The Book World for transforming the book festival World of Books into a culturally social event that promotes reading and education in general PhDr. Ivan Duškov, VZP for the innovative use of the e-commerce principle in increasing health literacy and strengthening the position of the brand Ph.D. Radim Parík, PRPartners Association of Negotiators for the implementation of a communication project focused on negotiation and rhetoric and influencing Ing. Věra Šejdová, PENAM for redesign of FIT den brand including new design, communication, products and Ing campaign. Tomáš Richtr, Hero Czech Corny for the successful marketing support of the new product Michal Roud, M+H for the implementation of the new communication strategy Mgr. Šuchrat Saidov, SILON for innovative use of CSR activities

Marketer of the Year Junior 2023

Jakub Rožboud and Štěpán Kutmon, a student team from the University of Economics in Prague became the winner of the contest “MARKETING OF THE YEAR JUNIOR 2023” for the project Communication of regional products and brand Džemy Vališ

The award for quality of baseline analysis was won by Bc. Filip Janás, from UTB Zlín for the project Microregion Znojemsko and Podyjí

Award for Marketing Strategy student team with Bc. Kristina Nagyova, Bc. Kristina Svoradova, Bc. Oryna Martiushenko, from Konstantin Filozofa University in Nitra for the Tribeč project

Award for communication strategy/creativity of the project student team Alžběta Drozenová, Anna Marie Hořeší, Eliška Jarošová from University College Prague, for the project Sour cucumbers Award for the feasibility of the design student team Bc. Dominika Danišová, Bc. Patrik Keresztes-Nagy from Konstantin Filozofa University in Nitra, for the project New Park in Sihoti

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